During the height of the “format wars”, Xbox attempted to compete with Sony’s Blu-Ray disc with their own high-definition storage disc… the ill-fated HD-DVD. After spending a fortune developing the technology to support this expensive addition to their product line, the HD-DVD drive launched to complete consumer apathy due to the lack of actual CONTENT. Both Sony and Xbox made a product with similar capabilities, but the Blu-Ray format became the universal standard of that generation because their discs exclusively carried the content we wanted on the INSIDE.

As a follower of Christ, the only fruit we can offer others is what the Lord has produced in our lives… and if we haven’t grown and applied that fruit in our lives first, we are offering fruit that looks good on the outside but doesn’t possess any nutritional content on the inside. If we want to offer light that contains actual warmth and fruit that truly feeds others, we must ingest that fruit and demonstrate it in our actions. This world is filled with “content”… let’s offer something the souls around us NEED, not a shiny disc that offers hollow promises inside.

You did not choose Me, but I chose you and appointed you that you should go and bear fruit, and that your fruit should remain, that whatever you ask the Father in My name He may give you. John 15:16

Abide in Me, and I in you. As the branch cannot bear fruit of itself, unless it abides in the vine, neither can you, unless you abide in Me. I am the vine, you are the branches. He who abides in Me, and I in him, bears much fruit; for without Me you can do nothing. John 15:4-5

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